Legend has it, every seventh wave is larger than the rest.


For centuries the ocean has been feared, revered, and surrounded in mystery. Every Seventh is a brand created to embrace the sea; whether glassy or choppy, when waves gently roll in or slam the shoreline โ€“ Every Seventh is simply about celebrating the ocean and our inexplainable draw towards it.

On dull days made for drinking coffee or hectic ones that pass in the blink of an eye, the sea is your friend.

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For whatever we lose (like a you or a me),
Itโ€™s always our self we find in the sea.
— e.e cummings
Blue, green, grey, white, or black; smooth, ruffled, or mountainous; that ocean is not silent.
— H. P. Lovecraft